BUM’s MY STORY Back to School Collection inspires the youth to stand out and be heard.

In a few weeks or so, you’ll be back in school and back to hitting the books. You’ll see old friends, and meet new ones. It’s another year of self-discovery, self-expression, and fitting in. But why try to fit in, when you can stand out?

This is the idea behind local clothing label BUM Equipment’s Back to School collection. Represented by bold, dramatic colors and graphic prints, this new collection speaks volumes about individuality and fearless personal style.

BUM brings back the vivid stripes and the unconventional patches and ripped fabrics, creating pieces that are stylish and pack in lots of character.

With shades of Emo rock and modern-Goth style, this statement-making collection motivate  the youth express  their true colors, proud and without hesitation. The boldness and the defiance that this collection represents highlight and celebrate the oft-misunderstood rebellious nature of today’s youth.

Who says you have to look like everyone else this back to school season? BUM Equipment’s “MY STORY” collection will not only help you stand out, it will also help you discover and express your true self.

BUM Equipment is available at all leading department stores nationwide.

Visit their website at http://www.bumequipment.com.ph or like them at Facebook at http://www.facebook.com/bumequip